On-Site Local SEO: LocalBusiness Schema and City Pages
The website side of local SEO: NAP consistency, the contact page, LocalBusiness structured data, the review ma...
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Latest articles and guides from the world of SEO.
Google Reviews: Collecting, Replying and Managing
Collecting Google reviews within the rules: what is allowed and what isn't, why review gating is prohibited, r...
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Local Ranking Factors: Relevance, Distance and Prominence
How Google ranks local results: the official definitions of the three factors, which of them you control, how...
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Google Business Profile: Setup, Verification and Optimisation
Setting up a Google Business Profile properly from scratch: eligibility, reclaiming ownership, verification me...
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What Is Local SEO? A Complete Guide to Local Search Visibility
What local SEO is and how it works: the anatomy of the local pack, Google's three ranking factors (relevance,...
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Why SEO Matters for Business: From Visibility to Sales
What SEO actually gives a business: the impressions-to-sales chain, an honest comparison with Search Ads, cost...
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Page Indexing Report and URL Inspection in Search Console
Why your page is not in Google: every status in the page indexing report, what "Crawled/Discovered — currently...
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Search Console Performance Report: Clicks, Impressions, CTR, Position
What the four Performance metrics actually mean, the average-position trap, combining filters, the documented...
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What Is Google Search Console and How Does It Work?
What Google Search Console is, where its data comes from and how to set it up: property types, ownership verif...
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