What this tool does
It downloads the page and shows every meta signal Google reads on one screen: the title and its length, the meta description, the canonical URL, robots directives, the H1/H2 structure, Open Graph tags, hreflang alternates, structured data (JSON-LD) types, image alt text and the word count.
At the end, everything found is sorted by severity: error, warning and info.
The four fields that matter most
- Title — the strongest on-page signal. A range of 30–60 characters is safe against truncation.
- Meta description — not a ranking factor, but it directly affects click-through rate. 70–160 characters.
- Canonical URL — does the page point at itself or at another URL? If it is the latter, this page will not be indexed.
- Robots directives — a
noindexmeans the page will never appear. The tool checks both the meta tag and theX-Robots-Tagheader.
When to use it
- Right after publishing a page — to confirm everything was written correctly.
- When traffic or clicks drop — to check the title has not changed by accident.
- After a redesign — to find a leftover
noindexor a wrong canonical (the most common disaster). - When analysing a competitor page — to see which structured data they use.
Frequently asked questions
Does the meta description affect rankings?
Not directly. But a compelling description raises click-through rate, which affects the page's real performance. Google may also rewrite it.
What happens if the canonical points at another page?
Google prefers to index that other page, and this one may not appear in results at all. Unless it is deliberate, that is a serious error.
Why does structured data matter?
Rich results — stars, FAQs, product prices — are only possible with correct schema. How to build it: the schema markup guide.
How many H1s should there be?
One. Multiple H1s carry no technical penalty, but a single main heading is a clearer structure for both users and search engines.
For why all of these signals matter: what SEO is and how it works.