Keyword Research: An Intent-Based Guide

The first step our team takes on every project is keyword research — because a strategy built on the wrong keywords will not perform, no matter how strong it is. In this guide we share the intent-based method we use on real projects.

1. Types of search intent

There is a goal behind every query. We group them into four:

• Informational — "how", "what is" questions (blog posts).
• Navigational — searching for a specific brand.
• Commercial — comparison and "best" queries.
• Transactional — ready-to-buy queries (product/service pages).

2. Keywords for e-commerce

In online stores, category and product pages are the main traffic source. E-commerce SEO optimizes these pages for commercial and transactional keywords.

3. Local search

For "near me" and city-based queries, local SEO focuses on geographic keywords and the Google Business profile.

4. Building the semantic core

Group keywords into topic clusters and define one pillar page per cluster. This structure brings clarity for both users and search engines.

Conclusion

Once your keyword map is ready, the content plan becomes easy. For professional support, see our SEO service.

Frequently asked questions