For a business with a physical address or a service area, the most valuable traffic comes from nearby. Local SEO makes you visible in Google Maps and in "near me" searches. The result is measured directly: calls, direction requests and customers who walk in.
- A fully built Google Business Profile, managed within Google's guidelines.
- Increased visibility in map results (the local pack).
- A systematic process for collecting and answering reviews.
- Monthly reporting on calls, directions and messages.
Who local SEO is for
If customers come to you, or you go to them, local SEO is your channel:
- Clinics and medical centres — dental, eye, aesthetic, laboratory services
- Restaurants, cafés, salons — decisions are fast and the map decides them
- Repair and service businesses — air conditioning, automotive, appliances
- Shops and showrooms — "available near me" queries
- Service-area businesses — those covering a territory without showing an address
It isn't the right fit for a purely online business with no physical presence — there, e-commerce SEO or the monthly SEO service makes more sense.
What we do
Profile setup and verification
Name, categories, address or service area, opening hours, services and products, attributes, photos. We see verification through to the end — an unverified profile performs poorly in results.
Holiday and special hours are filled in ahead of time too: wrong opening hours are the simplest way to send a customer to a competitor.
Category and service strategy
A category answers what the business IS, not what it HAS. The primary category carries the most weight, so the choice is made from competitor analysis rather than guesswork.
Review system
Wiring a review request into your customer flow, preparing reply templates, handling negative reviews. An unanswered review is a wasted signal.
The target is a steady number of new reviews each month and a reply rate close to 100% — those two numbers feed prominence directly.
The website side
City and district pages, consistent NAP data (name, address, phone) on the site, LocalBusiness structured data and internal linking. A profile doesn't work alone — the site has to support it.
A city page is not boilerplate: each one carries the real service list for that area, the address or coverage, opening hours and local reviews. Pages mass-produced from a template are treated as low value by Google.
What the local SEO package includes
| Work | When | Outcome |
|---|---|---|
| Profile audit and fixes | Kick-off | A complete, compliant profile |
| Category and service structure | Kick-off | Visibility for the right queries |
| Photo and post updates | Monthly | An active-profile signal |
| Review collection and replies | Weekly | Rating and prominence growth |
| City / district pages | Months 1–3 | Organic local traffic |
| Directory and citation cleanup | Months 1–2 | Conflicting data removed |
| Reporting | Monthly | Call, direction and message numbers |
The first 90 days of local SEO
- Days 1–30. Audit, full profile build and verification, category corrections, cleanup of conflicting data in directories.
- Days 31–60. Launching the review process, establishing a photo and post rhythm, preparing local pages on the site.
- Days 61–90. Publishing city and district pages, structured data, the first comparative report.
First movements in map results typically appear within 3–6 weeks; three months is a realistic horizon for stable results. After that the work moves into a monthly rhythm: reviews, posts, new area pages and reporting.
What the price depends on
- Number of locations — every physical point means a separate profile and separate work.
- Coverage area — one district, a whole city, or several cities.
- Review volume — how many reviews exist and how many are unanswered.
- Website side — how many city and district pages are produced.
- Citation cleanup — how much conflicting address and phone data is out there.
What we measure
The report contains actions, not vanity numbers like "profile views": calls, direction requests, website clicks, messages and review trends. Local traffic arriving through the site is tracked separately in Search Console and GA4.
What we never do in local SEO
Shortcuts in local search can end with a suspended profile — Google states plainly that it restricts access to profiles that break its guidelines. So:
- We don't write fake reviews and we don't trade in them.
- We don't stuff keywords into the business name. Google requires the real, everyday name of the business.
- We don't list addresses that don't exist, and we don't use virtual offices — the most common cause of suspension.
- We don't guarantee positions. Google: there is no way to request or pay for a better local ranking.
Frequently asked questions
We have no address and work from home. Can we still have a profile?
Yes. In that case you register as a service-area business: the address is hidden and the territory you cover is shown instead.
We have several branches — how many profiles do we need?
One per physical location. We bring them under unified management and prevent data from diverging between them.
How do you collect reviews?
Through a short link sent automatically after the service is completed. No review is ever ordered or written by us — the process runs on real customers.
Is local SEO separate from the monthly SEO service?
Yes, it's its own package. If broader website work is needed too, it combines with the SEO service; if there are technical problems, technical SEO is added.